I do a lot of work where client are looking for a high contrast/high saturation look. This glossy look has become standard amongst a lot of commercials and TV shows. Last year I colored several short films for Amex's "Amex Unstaged" series. In the Vampire Weekend episode featuring Steve Buscemi, Steve and Vampire Weekend march in New York's Easter Day Parade. For this short film, the bold and colorful look fit just right. Saturating the Easter colors and giving the skin tones a nice peach wash really worked. It made Steve's very pale skin come alive in this comedic short.
However, not all films are the same, and using a colorful approach doesn't always work. Sometimes subdued and subtle can create the strongest imagery. For the Avett Brothers new music video "Morning Song", muted colors really paired well with their stripped down vocals and music. And muted has never been so loud. What makes the simple imagery in this video powerful is not bright in your face colors, but washed out desaturated look that we eventually came up with. It evokes a very American blue collar vibe and pairs well with their bluegrass sound.
Below is their video "Morning Song" which was directed by Michael Bonfiglio and produced by Judd Apatow. I of course did the color. It premiered on Jimmy Fallon's Tonight Show blog.